Vol 2, No 2 (2014)
Relationship Between Banks and Customers: a Quantitative Research Approach
Joel C. Nwaubani, Evangelia Vussa
Abstract
The relationship between banks and customers cannot be overemphasized. A banker and a customer’s relationship depend on the type of transaction, products or services offered by bank to its customers. The legal relationship between a bank and its customer differs in several important respects from the relationships between most other service providers. This relationship could be referred to that of a Pledger and a Pledgee. This happens when customer pledges (promises) certain assets or security with the bank in order to get a loan. In this case, the customer becomes the Pledger, and the bank becomes the Pledgee. Under this agreement, the assets or security will remain with the bank until a customer repays the loan. In this paper, a quantitative research was carried out with questionnaire on the relationship between banks and customers in Greece. The aim of our research is to find out: (i) which banks in Greece are most popular and why; (ii) their outstanding services; and (iii) what type of relationship do customers have with these banks. In conclusion, we find out that in one hand, the relationship between banks and customers is good and all interviewers visit a bank branch at least once a month. On the other hand, not all customers are satisfied with the bank rates, hence, they ask for better services such as continuous update of information, transaction of their accounts, interest rates, loans and various e-banking products.
Full text: 
PDF
Keywords
Major Banks in Greece; Quantitative research; Customers; Gender; Formal and informal research
Publication information
Volume 2, Issue 2
Year of Publication: 2014
ISSN: 1857 - 8721
Publisher: EDNOTERA
How to cite
Nwaubani, J.C., Vussa, E. (2014). Relationship Between Banks and Customers: a Quantitative Research Approach. Journal of Applied Economics and Business, Vol 2, No. 2, 105-121.