Vol 2, No 2 (2014)
Racial Differences in Economic Behavior Patterns and Market Performance in Business Ventures: a Comparative Study of Black-Owned and White-Owned Business Enterprises
D. Anthony Miles
Abstract
The purpose of this study is to compare entrepreneurial risk and market behavior patterns between BBE and WBE. This study is a continuation of a prior study on SMEs. A majority of the prior research on Black-owned business enterprises (BBE) concluded that they are less successful and have dismal profitability compared to White-owned business enterprises (WBE). Two independent studies are conducted comparing both groups. Both ethnic/SME groups are examined across 11 different industry types. This research examines the market and economic and entrepreneurial risk patterns of BBEs compared to WBEs. A multivariate regression analysis is used to measure ethnicity as a predictor variable. The results indicate that BBEs were not much different or any more risky compared to WBEs. Despite the prior research that states to the contrary, the results indicate that BBEs are equally likely to be as competitive as WBEs in terms of firm dynamics.
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Keywords
Economic behavior; Market performance; Black-owned business enterprises; Market patterns; Customer turnover
Publication information
Volume 2, Issue 2
Year of Publication: 2014
ISSN: 1857 - 8721
Publisher: EDNOTERA
How to cite
Miles, D.A. (2014). Racial Differences in Economic Behavior Patterns and Market Performance in Business Ventures: a Comparative Study of Black-Owned and White-Owned Business Enterprises. Journal of Applied Economics and Business, Vol 2, No. 2, 51-80.