Vol 7, No 1 (2019)

Wine tourism supply: the case of winery “Chateau Kamnik”, Macedonia

Bisera Bozarevska

Abstract

This paper indicates the importance of development of wine tourism in Macedonia in achieving positive socioeconomic effects, deeper acquaintance and discovering the destination and its culture by the tourists, thereby leading to an increase in the length of stay and expanding the seasonality of the tourism supply. In Macedonia, as in the world, the wine production has a long history and tradition. Over time, with the development of tourism and the discovery of new alternatives in terms of a supply, an interesting mix of tourism and wine industry has been developed, which created a new type of tourism that has recently gained momentum in tourism - wine tourism. It is a kind of tourism that includes visiting wine regions, wine cellars, vineyards, various wine events, as well as wine tasting and wine buying directly from the wine producer. All this with one point - meeting the basic tourist needs of recreation and culture. Due to the fact that Macedonia is increasingly involved in the wine and tourism industry, this type of tourism becomes popular. So, the wineries are working intensively on expanding and improving the supply in terms of tourism. This paper elaborates the case of a winery that participates in the wine tourism with its own supply - the winery "Chateau Kamnik" from the Skopje wine region.

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Keywords

Tourism; Wine industry; Wine tours; Promotion; Skopje wine district; Benefits.

Publication information

Volume 7, Issue 1
Year of Publication: 2019
ISSN: 1857 - 8721
Publisher: EDNOTERA

How to cite

Bozarevska, B.: Wine tourism supply: the case of winery “Chateau Kamnik”, Macedonia. Journal of Applied Economics and Business, Vol 7, No. 1, 86-93. (2019)