Vol 6, No 1 (2018)

Female Entrepreneurship in Tourism: a Strategic Management Perspective in Macedonia

Mimoza Serafimova, Biljana Petrevska


The entrepreneurship is one of the most important factors that contributes to the initiation of the self-development. By introducing a female entrepreneurship, the participation of women in the process of economic development has been increased in many ways. Yet, many obstacles are noted in the line of empowering women in their entrepreneurial achievement. Unlike other countries, men and women in Macedonia slightly differ in sectors in which they are engaged, generally depending on the managerial gender. The paper elaborates the main findings from a survey undertaken when evaluating the role of women working in tourism and running a tourism business in Macedonia. Moreover, the study assesses the current position of women in tourism in terms of detecting the most profound obstacles for their entrepreneurial advancement. For that purpose, a self-administered questionnaire was distributed among managers and employees working in travel agencies and tourism service facilities in several locations in Macedonia. While women share the same view with men concerning many investigated issues, their perception towards participation of women entrepreneurs in tourism in Macedonia strongly differs. Hence, men did not have unique attitudes whereas women’s perception is that their participation in tourism entrepreneurship is moderate and needs to be improved. Furthermore, the paper outlines the specific problems that women are faced with when being employed in tourism. Finally, in order to over-bridge the gap and move from the current to the vision of change, based on the research findings, the paper recommends many interventions to be implemented.

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Entrepreneurship, Strategic management, Tourism, Women enhancement, Macedonia.

Publication information

Volume 6, Issue 1
Year of Publication: 2018
ISSN: 1857 - 8721
Publisher: EDNOTERA

How to cite

Serafimova M., Petrevska B.: Female Entrepreneurship in Tourism: a Strategic Management Perspective in Macedonia. Journal of Applied Economics and Business, Vol 6, No. 1, 21-32. (2018)